Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sports studies.

Brett Hutchins is Associate Professor and Co-Director of the Research Unit in Media Studies at Monash University, Australia.

David Rowe is Professor of Cultural Research in the Institute for Culture and Society, University of Western Sydney, Australia.

1. Introduction: Sport in the Network Society and Why it Matters Brett Hutchins & David Rowe Part One: Evolving Technologies, Platforms and Markets 2. Sport and the Rise of Mobile Media Gerard Goggin 3. Desktop Day Games: Workspace Media, Multitasking and the Digital Baseball Fan Ethan Tussey 4. "SporTV": The Legacies and Power of Television Ben Goldsmith 5. The Struggle for Platform Leadership in the European Sports Broadcasting Market Tom Evens & Katrien Lefever 6. The Challenge of Unauthorized Online Streaming to the English Premier League and Television Broadcasters Andrew Kirton & Matthew David Part Two: Users, Audiences and Identities 7. Online Belongings: Female Fan Experiences in Online Football Forums Deirdre Hynes & Anne-Marie Cook 8. Eye Candy and Sex Objects: Race and Sport on YouTube David J. Leonard 9. Facebook, Twitter, and Sports Fans: Identity Protection and Social Network Sites in US Sports Jimmy Sanderson 10. Fan Movements in the Network Society: Project, Resistance and Legitimizing Identities among Manchester United Supporters Pete Millward 11. 'Born on Swan Street Next to the Yarra': Online Opinion Leaders and Inventing Commitment Andy Ruddock Part Three: Content Ecologies, Social Software and Games 12. New Media Technologies in Lifestyle Sport Paul Gilchrist & Belinda Wheaton 13. Blogging the Beijing Olympics: The Neoliberal Logic of Chinese Web 2.0 Haiqing Yu 14. Sports Journalism and Social Media: A New Conversation? Raymond Boyle & Richard Haynes 15. Carnival Mirrors: Sport and Digital Games Steven Conway & Mark Finn 16. Privileged Men and Masculinities: Gender and Fantasy Sports Leagues Luke Howie & Perri Campbell