Louise Phillips is Associate Professor in Communication Studies at the Department of Communication, Business and Information Technologies, Roskilde University, Denmark.

Ursula Plesner is Assistant Professor in the Department of Organization, Copenhagen Business School, Denmark.

This volume presents a wide range of qualitative methodological strategies which are designed to tackle and take into account the complex, emergent, and continually shifting character of Virtual Worlds. The book concentrates on the theme of emergence and phenomena in flux - on how objects are brought into being, and transformed in, co-construction processes in social interaction. In addition, these methodological strategies also provide a foundation for the study of other complex, emergent phenomena.

1. Introduction: Approaching the study of virtual worlds Ursula Plesner and Louise Phillips 2. Virtual Worlds as emerging cyber-hybrids: Accounting for the travel between research sites with Actor-Network-Theory Ursula Plesner 3. Presence in Virtual Worlds: Mediating a Distributed, Assembled and Emergent Object of Study Dixi Louise Strand 4. Understanding Cyborgism: Using Photo-Diary Interviews to Study Performative Identity in Second Life Ulrike Schultze 5. Designing Childhoods: Ethnographic Engagements in and Around of Virtual Worlds Minna Ruckenstein 6. A Situated Video Interview Method: Understanding the Interplay between Human Engagement and the Power of Scripted Animations of a Virtual World Sisse Siggaard Jensen 7. Comparing Novice Users' Sense-Making Processes in Virtual Worlds: An Application of Dervin's Sense-Making Methodology CarrieLynn D. Reinhard and Brenda Dervin 8. Exploring Stakeholders of Open Source Virtual Worlds through a Multi-method Approach Zeynep Yetis, Robin Teigland and Paul M. Di Gangi