This compendium of scholarship sheds new light on the socio-cultural and historical underpinnings of business in Africa and highlights the relevant theories and models behind contemporary business practice in the region. Also examined are the constraints on business activities in Africa and the emerging 'best practice' for redressing their real and potential impacts.

Part I: Business and the African Environment Part II: Business Relationships Part III: Contexts and Strategies

Sonny Nwankwo is Professor of Marketing at the University of East London, UK.

Kevin Ibeh is Professor of Marketing and International Business at Birkbeck, University of London, UK.