In organizations, artifacts are very important. They are often public statements of a company or powerful representations of an international corporation. Artifacts include logos, names, products, and even people. This book with contributions by many org

Contents: J.P. Walsh, A.P. Brief, Series Foreword. Preface. A. Rafaeli, M.G. Pratt, Introduction: Artifacts and Organizations: More Than the Tip of the Cultural Iceberg. Part I: Knowing Artifacts.I. Vilnai-Yavetz, A. Rafaeli, Managing Artifacts to Avoid Artifact Myopia. A. Strati, Organizational Artifacts and the Aesthetic Approach. D. Yanow, Studying Physical Artifacts: An Interpretive Approach. K. Elsbach, Perceptual Biases and Misinterpretation of Artifacts. Part II: Artifacts and Knowledge.N. Anand, Cartoon Displays as Autoproduction of Organizational Culture. P. Carlile, Artifacts and Knowledge Negotiation Across Domains. A. Cunliffe, J. Shotter, Linguistic Artifacts in Organizing and Managing. Part III: Artifacts, Brands, and Identity.M. Schultz, M.J. Hatch, F. Cicolla, Brand Life in Symbols and Artifacts: The LEGO Company. C.V. Harquail, Employees as Animate Artifacts: Wearing the Brand. Y. Baruch, On Logos and Business Cards: The Case of UK Universities. R. Cappetta, D. Gioia, Fine Fashion: Using Symbolic Artifacts, Sensemaking, and Sensegiving to Construct Identity and Image. Part IV: Artifacts and Legitimacy.M.A. Glynn, C. Marquis, Fred's Bank: How Institutional Norms and Individual Preferences Legitimate Organizational Names. M. Fiol, E. O'Connor, Stuff Matters: Artifacts, Social Identity, and Legitimacy in the U.S. Medical Profession. W.N. Kaghan, M. Lounsbury, Artifacts, Articulation Work, and Institutional Residue. Part V: Toward Future Research.M.G. Pratt, A. Rafaeli, Artifacts and Organizations: Understanding Our "Object-ive" Reality.

Rafaeli, Anat; Pratt, Michael G.