The variety and the international focus of the cases, be they environmental, health or management successes or failures, makes this book more appealing to a wider audience. These cases examine sociocultural issues associated with responding to a variety of crises. Additionally, a unique feature of the book is a section titled Views from the Expert, which appears at the end of each chapter. Because the expert in question is not connected in any way to the crisis, she or he share disinterested opinions and insights on the specifics of a crisis that confronted an organization. To expand the boundaries of the knowledge and the practice of communication for crisis management to one that addresses the effects of the confluence of globalization and technology on business paradigms and on practitioner competencies.The international nature and the variety of the cases, both on profit and nonprofit organizations and government agencies, and the crisis expert 's views at the end of each chapter, coupled with discussion questions, makes the textbook appealing to an international audience. The implications of the globalization process for crisis management is also be addressed.

Amiso M. George is an Associate Professor of Journalism at Texas Christian University, Fort Worth, Texas, USA where she teaches crisis communication and public relations campaign. A former director of the Strategic Communication graduate program at TCU, she developed and taught the first course in crisis communication in 2003 at the Reynolds School of Journalism, University of Nevada, Reno, where she was also director of the public relations program.

Cornelius B. Pratt, is a contributing editor of Public Relations Quarterly and a Professor at Temple University School of Communications and Theater, USA. Before joining the Temple faculty in 2006, he served for nearly six years in the U.S. Department of Agriculture, in Washington, DC, and for 11 years on the faculty on the faculty at Michigan State University, the last eight years as full professor.

Part 1: Theoretical Approaches to and Socio-Cultural Perspectives in Crisis Communication Cornelius B. Pratt Part 2: The Phases of Crisis Communication Amiso M. George Part 3: Case Studies Africa Egypt Social Media Stoke a Political Revolution in Egypt Olugbenga C. Ayeni Kenya Wooing Tourists Back After A Civil Strife: The Kenyan Example Bitrus P. Gwamna Nigeria Crisis in Nigeria's Banking and Financial Industry: Government Actions Reassure Skittish, Jittery Publics Wole Adamolekun Kunle Ogedengbe and Cornelius B. Pratt South Africa Hotspot: South Durban Basin, South Africa-The ENGEN Oil Refinery Explosion Chris Skinner Asia China China's Sanlu's Infant Formula Proves Fatal Weidan Cao China & France Olympic Torch Protests in France, Reactions in China: Carrefour Learns About International Crises W. Timothy Coombs India Corporate Fraud in India: Satyam in the Spotlight Monika Vij Japan (Disaster) A Triple Disaster in One Fell Swoop: Rethinking Crisis Communication in Japan After March 11 Isaac A. Blankson, Sorin Nastasia and Min Liu Japan (Toyota) Delays, Denials, Recalls and Apologies: Fixing the Dent in Toyota's Image Amiso M. George Thailand Bringing the Government Down': Managing Thailand's Political Crisis Cornelius B. Pratt and Ronald Lee Carr Australia Victoria Burning: Confronting The 2009 Catastrophic Bushfires in Australia Christopher Galloway and Kwamena Kwansah-Aidoo Europe England 'Climategate': UK Climate Researchers' Emails Casts Doubt on Scientific Support for Global Warming Doug A. Newsom Eurozone Eurovision 2010: A Security Breach Endangers Europe's Largest TV Show Alfonso González-Herrero France An Exceptional Fraud at Société Générale Thierry Libaert Germany The Love Parade In Duisburg: Lessons From A Tragic Blame Game Andreas Schwarz Russia Turnaround in Russia: Crisis Communication Campaign During the 2008 War in South Ossetia Alexander G. Nikolaev Middle East Iran Iran's Twitter Revolution' from a Publics Relations Standpoint Chiara Valentini and Dean Kruckeberg Lebanon Risk Perception and Change Management: Strategic Efforts to Restore Lebanon's Tourism Sector Ali Kanso, Joseph Ajami and Abdul Karim Sinno North America Mexico Rosarito Beach: Mediated Reality and the Rebranding of a Mexican Border City Robert Brown USA No Walruses in the Gulf: BP's Need for Effective Issues Management Ashli Quesinberry Stokes South America Chile The 2010 Chilean Mining Accident: The Triumph of Transparency and Calm Leadership Emmanuel C. Alozie Colombia 'Nothing Will be the Same; Everything Will be Better': Floods in Colombia's Atlantico State Jaime S. Gomez and Soledad Leal Tying it All Together: Social Media and Revolution Crisis and Kairos: Social Media Activists Exploit Timing to Support Anti-Government Protests Jacqueline Lambiase