This book provides case studies from the fields of higher education, health care administration, computer technology, medical research, news media, and advertising to illustrate executive communication failure that directly resulted in termination.
Chapter 1 Introduction: The Role of Communication in Managing People
Chapter 2 The Neuroscience of Emotional Intelligence
Chapter 3 Leadership Messages
Chapter 4 Higher Education Case Study
Chapter 5 Splitting Support
Chapter 6 Tech Company Case
Chapter 7 News Media Case
Chapter 8 Advertising Agency Case
Chapter 9 Mary Beckerle Case: A Happy Case, Depending on Perspective
Conclusion
Dirk Remley is a Professor at Kent State University, USA.