Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material with which to explore soci

Preface , Introduction , After a Half Century of Election Studies: Whence, Where, and Whither? , An Agenda for Voting Research 1 , Some Thoughts on Democracy and Public Opinion Research , An Historical Context for Election Research , Context and Comparison in Election Research: The Israel National Election Study , Capturing Campaigns in National Election Studies , What About Issues? , Political Communication Scholarship: The Uses of Election Research , The Rule of Product Substitution in Presidential Campaign News