AN ACCESSIBLE INTRODUCTION TO ETFs
GETTING STARTED IN
Exchange Traded Funds
"Todd Lofton delivers what he promises with an approach and advicethat has the footprint of an experienced trader. Instead ofaddressing dummies,' he's written a book for the intelligentinvestor who is inexperienced using ETFs. It progresses throughevery area, from passive positions to options, in a way that makesyou comfortable trading. You can see that the way he givesexperienced advice at the end puts this book on a higherplane."
-- Perry Kaufman, author of New Trading Systems and Methods, FourthEdition
"Todd Lofton has helped many investors get started in futures andoptions trading by turning complex subjects into clearly writtenmagazine articles and books over the last 35 years. He has done itagain with this book on ETFs, one of the hottest new investmentareas. Anyone who is contemplating investing in stocks or mutualfunds should check out his easy-to-understand explanation of ETFs,how to use them, and how they can play a valuable role in aninvestment portfolio."
-- Darrell Jobman, Editor in Chief, TradingEducation.com, formereditor of Futures magazine
"The ETF market is exploding! With so many under-performing mutualfunds, investing in ETFs is truly the intelligent way to invest.This is a great primer for anyone interested in understanding thismarket better."
-- Chris Osborne, CFP, Senior Vice President- Wealth Management,Smith Barney
First Launched in 1193, exchange traded funds (ETFs) continue toattract the interest of investors around the world. ETFs low costs,tax efficiencies, and liquidity make them ideal investmentvehicles.
If you're interested in ETFs but don't know where to begin, GettingStarted in Exchange Traded Funds is the book for you. Written in astraightforward and easy-to-read manner, this practical guideclearly explains the ins-and-outs of ETFs.
With only a sprinkling of math and no complicated jargon, GettingStarted in Exchange Traded Funds will help you:
* Look for an ETF that best matches a particular investmentobjective
* Evaluate a particular ETFs performance
* Forecast ETF prices with basic technical and fundamentalanalysis
* Use ETFs for hedging
* Employ options and futures on ETFs in a variety of tradingstrategies
* Use ETFs for both long-term positions and day trading
* And much more
Filled with practical advice and illustrative examples, GettingStarted in Exchange Traded Funds shows you how ETFs can make iteasier for you to achieve your personal financial goals.