The Author
Constantinos Markides is professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is also the chairman of the Strategic and International Management (SIM) Department at LBS. He is the author or coauthor of six other books including All the Right Moves, Strategic Thinking for the Next Economy, The Future of the Multinational Company, and Fast Second.

Introduction ix
1. The Innovation Is in the Business Model 1
2. Discovering New Business Models 23
3. Creativity Is Not Enough: From Discovering to Implementing New Business Models 55
4. Using Dual Business Models to Compete: Is a Separate Unit Necessary? 81
5. Separation Is Not Enough: How to Achieve Ambidexterity 99
6. Responding to Business-Model Innovation 121
7. When Would Established Firms Discover New Business Models? 143
8. Rethinking Innovation in the Big Firm 163
Appendix A: Examples of a Few Less Well-Known Business-Model Innovators 175
Appendix B: How to Enhance Corporate Creativity 185
Appendix C: How to Measure Relatedness Between Two Markets 193
Notes 197
References 205
Acknowledgments 211
The Author 213
Index 215

Game-Changing Strategies explains the reasons behind thispuzzle and presents practical ideas on how established firms couldnot only discover new radical business models but also grow themnext to their existing business models. The challenge forestablished firms is not the discovery of a new business model?thereal challenge is how to make two business models coexist. Thisbook offers advice on how established firms can implementstructures and processes that make the new business model lessconflicting and more palatable to the existing business.