Today's business leaders must fight to win the renewed support of a skeptical public-- not through new products, fads, or other manipulations-- but with foundations of ethical absolutes the world can trust. Noel M. Tichy and Andrew R. McGill bring together thought leaders from private, public, nonprofit, and governmental organizations to highlight the dilemmas leaders are facing, the decisions some are making, and the reasoning they all must contemplate.

Contributors include:

• Professors Noel M. Tichy and Andrew R. McGill on teaching ethics
• Professor C. K. Prahalad on the "core invariants"
• UMBS Dean Robert Dolan on courage
• James Hackett, CEO of Steelcase, on ethics in everyday situations
• Professor Robert Quinn on doing the norm vs. the ethically right thing
• Eleanor Josaitis, cofounder of Focus: hope on living values every day

Noel M. Tichy-- author of the best-selling The Leadership Engine and the Cycle of Leadership-- is a professor of organizational behavior and human resource management at the University of Michigan Business School, where he is director of the Global Leadership Program and the Global Business Partnership. His consulting clients have included Citibank, Exxon, General Motors, Hitachi, IBM, Pepsico, Royal Dutch Shell, and other international corporations.

Andrew R. McGill is director of the Global Business Partnership at the University of Michigan Business School, where he is also adjunct associate professor of organizational behavior and human resource management. His research focuses on organizations changing to better serve their customers and he consults widely on the topic in the health care, financial services, technology, and automotive industries.