The Grateful Dead-rock legends, marketing pioneers
The Grateful Dead broke almost every rule in the music industrybook. They encouraged their fans to record shows and trade tapes;they built a mailing list and sold concert tickets directly tofans; and they built their business model on live concerts, notalbum sales. By cultivating a dedicated, active community,collaborating with their audience to co-create the Deadheadlifestyle, and giving away "freemium" content, the Dead pioneeredmany social media and inbound marketing concepts successfully usedby businesses across all industries today.
Written by marketing gurus and lifelong Deadheads David MeermanScott and Brian Halligan, Marketing Lessons from the GratefulDead gives you key innovations from the Dead's approach you canapply to your business. Find out how to make your fans equalpartners in your journey, "lose control" to win, create passionateloyalty, and experience the kind of marketing gains that will notfade away!

David Meerman Scott (WebInkNow.com; Lexington, MA) is a marketing strategist, keynote speaker, seminar leader, and bestselling Wiley author. In his consulting work, David specializes in using online content to market and sell products and services to customers worldwide. He has presented at industry conferences and events in over 20 countries on 4 continents. As an award-winning marketer and writer, Scott has developed online marketing programs responsible for selling well over one billion dollars of products and services. Scott is an instructor for the Pragmatic Marketing's Effective Marketing Programs seminar that shows participants how to develop a convincing plan for anything from a single campaign to a strategic go-to-market initiative.
Brian Halligan (hubspot.com/bhalligan; Cambridge, MA) is co-founder and CEO of HubSpot, Inc., an Internet marketing company dedicated to helping small businesses leverage the Internet to "get found" by qualified prospects and convert more of them into leads and customers. His blog, blog.hubspot.com, ranks as one of the world's top 100 marketing blogs, according to AdAge Magazine. Brian is a frequent lecturer at MIT and Harvard Business School on the science of selling and marketing. He also frequently speaks at conferences, such as the New Marketing Summit, Search Engine Strategies, and the Inbound Marketing Summit.