JOHN C. BOGLE is the founder of the Vanguard Group of Mutual Funds and President of its Bogle Financial Markets Research Center. He created Vanguard in 1974 and served as chairman and chief executive officer until 1996 and senior chairman until 2000. In 1999, Fortune magazine named Mr. Bogle as one of the four "Investment Giants" of the twentieth century; in 2004, Time magazine named him one of the world's 100 most powerful and influential people, and Institutional Investor presented him with its Lifetime Achievement Award. In 2010, Forbes magazine described him as the person who "has done more good for investors than any other financier of the past century." Mr. Bogle graduated from Blair Academy cum laude in 1947 and Princeton University in 1951, magna cum laude in economics. In 1999, he received the University's Woodrow Wilson Award for distinguished achievement in the nation's service.
Don't Count on It! is Mr. Bogle's ninth book. His earlier books include Common Sense on Mutual Funds, The Battle for the Soul of Capitalism, The Little Book of Common Sense Investing, and Enough.

Foreword xi
Introduction xv
A Note to the Reader xxxi
Part One. Investment Illusions 1
Chapter 1 Don't Count on It! The Perils of Numeracy 5
Chapter 2 The Relentless Rules of Humble Arithmetic 25
Chapter 3 The Telltale Chart 49
Chapter 4 A Question So Important That It Should Be Hard to Think about Anything Else 71
Chapter 5 The Uncanny Ability to Recognize the Obvious 87
Part Two. The Failure of Capitalism 97
Chapter 6 What Went Wrong in Corporate America? 101
Chapter 7 Fixing a Broken Financial System 123
Chapter 8 Vanishing Treasures: Business Values and Investment Values 137
Chapter 9 A Crisis of Ethic Proportions 157
Chapter 10 Black Monday and Black Swans 161
Chapter 11 The Go-Go Years 187
Part Three. What's Wrong with "Mutual" Funds 203
Chapter 12 Re-Mutualizing the Mutual Fund Industry: The Alpha and the Omega 207
Chapter 13 A New Order of Things: Bringing Mutuality to the "Mutual" Fund 237
Chapter 14 The Fiduciary Principle: No Man Can Serve Two Masters 273
Chapter 15 Mutual Funds at the Millennium: Fund Directors and Fund Myths 297
Chapter 16 "High Standards of Commercial Honor . . . Just and Equitable Principles of Trade . . . Fair Dealing with Investors" 317
Part Four. What's Right with Indexing 347
Chapter 17 Success in Investment Management: What Can We Learn from Indexing? 351
Chapter 18 As the Index Fund Moves from Heresy to Dogma, What More Do We Need to Know? 369
Chapter 19 "The Chief Cornerstone" 393
Chapter 20 Convergence! The Great Paradox: Just as Active Fund Management Becomes More and More Like Passive Indexing, So Passive Indexing Becomes More and More Like Active Fund Management 409
Part Five. Entrepreneurship and Innovation 435
Chapter 21 Capitalism, Entrepreneurship, and Investing: The 18th Century versus the 21st Century 439
Chapter 22 Seventeen Rules of Entrepreneurship 455
Chapter 23 "Vanguard: Saga of Heroes" 469
Chapter 24 When Does Innovation Go Too Far? 493
Part Six. Idealism and the New Generation 507
Chapter 25 Business as a Calling 511
Chapter 26 The Right Kind of Success 517
Chapter 27 "This Above All: To Thine Own Self Be True" 521
Chapter 28 "Enough" 529
Chapter 29 If You Can Trust Yourself . . . 535
Chapter 30 The Fifth "Never" 543
Chapter 31 "When a Man Comes to Himself " 549
Part Seven. Heroes and Mentors 557
Chapter 32 Walter L. Morgan 563
Chapter 33 Paul A. Samuelson 569
Chapter 34 Peter L. Bernstein 575
Chapter 35 Bernard Lown, MD 581
Index 587

Praise for Don't Count On It!
"This collection of Jack Bogle's writings couldn't be moretimely. The clarity of his thinking--and his insistence on therelevance of ethical standards--are totally relevant as westrive to rebuild a broken financial system. For too many years,his strong voice has been lost amid the cacophony of competingself-interests, misdirected complexity, and unbounded greed. Read,learn, and support Jack's mission to reform the industry that hasbeen his life's work."
--PAUL VOLCKER, Chairman of the President's EconomicRecovery Advisory Board and former Chairman of the Federal Reserve(1979-1987)
"Jack Bogle has given investors throughout the world more wisdomand plain financial 'horse sense' than any person in the history ofmarkets. This compendium of his best writings, particularly hispost-crisis guidance, is absolutely essential reading for investorsand those who care about the future of our society."
--ARTHUR LEVITT, former Chairman, U.S. Securities andExchange Commission
"Jack Bogle is one of the most lucid men in finance."
--NASSIM N.TALEB, PhD, author of The Black Swan
"Jack Bogle is one of the financial wise men whose experiencespans the post-World War II years. This book, encompassinghis insights on financial behavior, pitfalls, and remedies, with aspecial focus on mutual funds, is an essential read. We can onlybenefit from his observations."
--HENRY KAUFMAN, President, Henry Kaufman &Company, Inc.
"It was not an easy sell. The joke at first was that onlyfinance professors invested in Vanguard's original index fund. Butwhat a triumph it has been. And what a focused and passionate driveit took: it is a zero-sum game and only costs are certain. Thankyou, Jack."
--JEREMY GRANTHAM, Cofounder and Chairman, GMO
"On finance, Jack Bogle thinks unconventionally. So, this soundrebel turns out to be right most of the time. Meanwhile, many of ussometimes engage in self-deception. So, this book will set usstraight. And in the last few pages, Jack writes, and I agree, thatPeter Bernstein was a giant. So is Jack Bogle."
--JEAN-MARIE EVEILLARD, Senior Adviser, First EagleInvestment Management
Insights into investing and leadership from the founder ofThe Vanguard Group
Throughout his legendary career, John Bogle-founder of theVanguard mutual fund group and creator of the first index mutualfund-has helped investors build wealth the right way, while, at thesame time, leading a tireless campaign to restore common sense tothe investment world.
A collection of essays based on speeches delivered toprofessional groups and college students in recent years, inDon't Count on It is organized around eight themes
* Illusion versus reality in investing
* Indexing to market returns
* Failures of capitalism
* The flawed structure of the mutual fund industry
* The spirit of entrepreneurship
* What is enough in business, and in life
* Advice to America's future leaders
* The unforgettable characters who have shaped his career
Widely acclaimed for his role as the conscience of the mutualfund industry and a relentless advocate for individual investors,in Don't Count on It, Bogle continues to inspire, whilepushing the mutual fund industry to measure up to theirpromise.