"Mark Matthews' quest to uncover the truth about our cherished beliefs about wine is provoking, stimulating, and full of fresh insights--read it and rethink your terroir!"--Markus Keller, author of The Science of Grapevines

"Matthews' book flays, or in some instances eviscerates, common tenets of today's viticulture and enology. This book should be required reading for all students of vine and wine, whether researcher, producer, or pundit."--Sara E. Spayd, Professor/Extension Viticulturist at North Carolina State University

Mark A. Matthews is Professor of Viticulture at the Robert Mondavi Institute for Food and Wine Science at the University of California, Davis.