This book looks at popular belief through a detailed study of the cheapest printed wares in London in the century after the Reformation.

Introduction; Part I. The Broadside Ballad: 1. Small and popular music; 2. A Godly ballad to a Godly tune; 3. The 1642 Stock; Part II. The Broadside Picture: 4. Idols in the frontispiece; 5. Stories for walls; 6. Godly tables for good householders; Part III. The Chapbook: 7. The development of the chapbook trade; 8. Penny books and marketplace theology; Conclusion.