Explains the variation in Americans' racial attitudes over the last half-century, fueled by the media.

1. Toward a dynamic perspective on racial attitudes; 2. Eras of media coverage of race; 3. Eras of racial liberalism and conservatism; 4. Media framing and the dynamics of racial policy preferences; 5. The fusion of race and the welfare state in the public mind; 6. A new American dilemma for a new millennium?