Thought-provoking, insightful analysis examining social dimension of strategic alliances based on in-depth biotechnology case studies.
Mark de Rond is Lecturer in Enterprise Studies at the Judge Institute of Management Studies, University of Cambridge.
Foreword A. Huff; Preface: By way of introduction; 1. Paradoxes of alliance life; 2. The context of drug discovery; 3. Case study 1: Rummidgen and plethora; 4. Case study 2: Cambiogen and plethora; 5. Case study 3: Bionatura and pflegum-courtal; 6. Putting two and two together: Revisiting theory and practice; 7. Strategy, structure, and structuration: The general in the particular; 8. The hedgehog and the fox: The particular in the general; 9. The legitimacy of messiness; Appendix: A few words on methodology.