Companies that are looking to raise the standard of their investor relations program have to meet the challenges of demanding, knowledgeable investors and intense competition from other companies that have the same goals. Meeting those challenges requires an organized, systematic approach that will satisfy the audience, be of value to the company, act as an archive for knowledge-building, and act as a communication tool for multiple audiences. This book offers a focused, repeatable process for every communication touchpoint with institutional investors: conference calls, conference speeches and non-deal roadshows. By focusing on the needs of the audience, shareholder relationships can be reinforced, core investors identified and new investors enrolled, supporting the IR goal of strength in good markets and resilience in bad.