"With the average attention span of an adult being 8 seconds, this new public relations crash course can help you break through all the noise and get the immediate attention of reporters and fans for your business, product or book. 8-Second PR is a fun public relations for dummies guide with case study examples and publicity tips based on the author booking thousands of media interviews (TODAY Show, MSNBC, CNN, BBC World News, TIME Magazine, The Chicago Tribune, Business Insider, NPR and more). As a public relations textbook being used by California State University SB, you'll walk away with a proven 8-step roadmap for how to continually get your name in the headlines. And by applying these new rules of marketing and PR, you will increase brand awareness, sales and loyal customers! You'll learn Public Relations Secrets that most media agencies would never share."--