Bültmann & Gerriets
Trailblazer
The Power of Business as the Greatest Platform for Change
von Marc Benioff
Verlag: Random House LCC US
Hardcover
ISBN: 978-0-593-13608-9
Erschienen am 15.10.2019
Sprache: Englisch
Format: 236 mm [H] x 154 mm [B] x 22 mm [T]
Gewicht: 350 Gramm
Umfang: 251 Seiten

Preis: 17,50 €
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Biografische Anmerkung
Klappentext

Marc Benioff is chairman, co-CEO, and founder of Salesforce and a pioneer of cloud computing. Benioff was named the Decade's Top Innovator by Forbes, one of the World's Greatest Leaders by Fortune, and one of the 10 Best-Performing CEOs by Harvard Business Review. He has won numerous awards for his leadership on equality.

A Fortune 500 company with more than 45,000 employees, Salesforce has been recognized as the Most Innovative Company by Forbes and the Best Place to Work and 15th Most Admired Company in the World by Fortune. Upon founding Salesforce, Benioff created the 1-1-1 model of philanthropy, giving one percent of the company's equity and product and employees' time back to communities around the world. Today, more than 8,500 companies have adopted the 1-1-1 model through the Pledge 1% movement.

Monica Langley joined Salesforce as executive vice president of global strategic affairs in 2017. For twenty-seven years, she was an award-winning senior writer at The Wall Street Journal, specializing in front-page profiles and news-breaking narrative stories. Langley has also been a TV news commentator, a corporate attorney, and a bestselling author.



The founder and co-CEO of Salesforce delivers an inspiring vision for the future of business-one in which anyone is empowered to change the world.
"The gold standard on how to use business as a platform for change at this urgent time."-Ray Dalio, founder of Bridgewater Associates and author of the New York Times bestseller Principles: Life and Work
What's the secret to continuous growth and innovation in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is building a culture in which your values permeate everything you do.
In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world's most admired companies. He reveals how Salesforce's core values-trust, customer success, innovation, and equality-and commitment to giving back have become the company's greatest competitive advantage and the most powerful engine of its success. Because no matter what business you're in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to adapt the company culture to thrive in the face of the inevitable disruption ahead.
None of us in the business world can afford to sit on the sidelines and ignore what's going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change.
Advance praise for Trailblazer
"In Trailblazer , Benioff shares how his business became hugely successful not in spite of his determination to do what he believed was the right thing, but because of it. He provides a role model for talented young people in the business world, and for everyone who wants to make a positive impact during their lives."-Jane Goodall, Primatologist and world-renowned conservationist