The companion volume to the public television series explains what it takes to be a successful entrepreneur.
CONTENTS
1 SOMETHING YOU LIVE TO DO
2 BE CAREFUL, YOU MAY SUCCEED
3 SMALL, FAT, AND HAPPY
4 IF IT'S A GOOD IDEA, IT'S TOO LATE
5 THE ART OF THE INCREMENTAL
6 THE COMPANY YOU KEEP
7 MONEY
8 THE LEMONADE STAND
9 IF YOU MEET THE BUDDHA ON THE ROAD, SELL HIM
10 YOU ARE THE CUSTOMER, YOU ARE THE COMPANY
11 IN GOOD COMPANY
12 THE VERGER
ACKNOWLEDGMENTS
INDEX
Paul Hawken is an environmentalist, entrepreneur, and author. His books include Growing a Business, The Magic of Findhorn, The Next Economy, and Seven Tomorrows, coauthored with James Ogilvy and Peter Schwartz.