"A fascinating read-combining economics and strategy. Just what we need at Samsung."--John Shin, Senior Consultant in Strategy and Leadership, Samsung Electronics, Ltd.

"Preston McAfee has produced a superb, remarkably comprehensive book on competitive strategy. It is accessible, accurate, and entertaining! Students will stay awake reading it. At its core are numerous examples from actual business settings that are clearly relevant to today's strategist."--Peter Cramton, University of Maryland

"This is a very good book that goes a long way toward filling the need for a work on the economics of competition. It has the potential to substantially improve courses in competitive strategy. The coverage is wonderful, the examples are interesting, the informal arguments are excellent, and the style is engaging."--Mark Satterthwaite, Kellogg School of Management, Northwestern University

"The very readable style, accessibility, and richness and recentness of examples differentiate this book from some of its competitors in a way that should make it popular with students. McAfee clearly knows his subject well, understands the connections between the theoretical and empirical scholarship in the economics of strategy and the practical challenges faced by strategists, and draws on the latest academic literature and a variety of relevant examples in making his points."--Eric Zitzewitz, Stanford Business School

R. Preston McAfee is J. Stanley Johnson Professor of Business, Economics, and Management at the California Institute of Technology. One of North America's leading experts in industrial organization, he is the author of dozens of papers on antitrust, pricing, auctions, and business strategy and coeditor of the American Economic Review. McAfee codesigned the Federal Communication Commission's PCS auctions, which raised $20 billion, and served as an expert for the Federal Trade Commission on a variety of matters, including the Exxon-Mobil and BP-Arco mergers.