A dollar is a dollar--or so most of us believe. Indeed, it is part of the ideology of our time that money is a single, impersonal instrument that impoverishes social life by reducing social relations to cold, hard cash. Arguing against this conventional wisdom, Viviana Zelizer, a distinguished social scientist and prize-winning author, shows how people have invented their own forms of currency, earmarking money in ways that baffle market theorists, incorporating funds into webs of friendship and family relations, and otherwise varying the process by which spending and saving takes place.

Viviana A. Zelizer is the Lloyd Cotsen '50 Professor of Sociology at Princeton University. She is the author of The Purchase of Intimacy, Pricing the Priceless Child, Economic Lives and Morals and Markets