1. The 30 year experiment: imaginary, history and cases
2. Telecoms and broadband: under-investment and confusion marketing
3. Supermarkets and dairy: success at the cost of suppliers
4. Retail banking: (mis-)selling for return on equity
5. Changing the frame: there's more than one show in town
References
Index

The book argues for a new experiment in social licensing whereby the right to trade in foundational activities would be dependent on the discharge of social obligations in the form of sourcing, training and living wages.

Born in 1983 in Germany while his father was serving in the British Military, Andy Bowman grew up with a love of books and literature. Although his teachers all said he had potential, Andy had his sights set on a life in the military. Joining the Royal Signals at 17 and leaving when he was 26 after a tour of duty in Afghanistan left him with PTSD. His love of books has never left him and its with that love he decided to start writing.