This book examines media events and advance in political communication from Kennedy through Obama by exploring the way media events are conceived and staged, the strategy and tactics advance staffers use to manage the news media, the functions of media events, the implications of politically communicating by media event, and the way scholars and students can analyze media events.

Chapter 1 Introduction Chapter 2 Mass-Mediated Politics and Constructed Candidates Chapter 3 Media Events Chapter 4 Advance Chapter 5 The Rhetorical Impact of Media Events Chapter 6 Implications for Communicating by Media Event