Silvio Waisbord is Professor of Media and Public Affairs at the George Washington University.

Where is sociology in contemporary media studies? How do sociological questions and arguments shape media analysis? These are the questions addressed in this timely collection on media sociology.
Sociology was fundamental in defining the analytical boundaries of early media studies, from the study of news and communities to media effects and public opinion, in the first half of the last century. Since then, media sociology has experienced significant changes that have led to new theoretical questions and thematic priorities.
This book aims to reassess the past and present relationship between media studies and sociology. With original contributions from leading scholars, Media Sociology: A Reappraisal examines the significance of sociology for the study of media economics, industries, news, audiences, journalism, and digital technologies, and the links between media and race, gender, and class. As a whole, this much-needed volume takes a retrospective view to trace the evolution of media sociology and assess current research directions.

Contents
Introduction: Reappraising Media Sociology
Silvio Waisbord
Part I Media, Institutions, and Politics
1 Strategy Follows Structure: A Media Sociology Manifesto
Rodney Benson
2 Linking Media Sociology to Political Development in Trans-Legislative Democracies
Michael Schudson
3 Back to the Future? The Sociology of News and Journalism from Black and White to the Digital Age
Howard Tumber
Part II Media Industries and Audiences
4 Agency, Social Interaction, and Audience Studies
Richard Butsch
5 Media Industry Sociology: Mainstream, Critical, and Cultural Perspectives
Timothy Havens
6 The Political Economy of Media Work and Watching
Toby Miller
Part III Media representations
7 When Media Representation Met Sociology
Shani Orgad
8 Too Little But Not Too Late: Sociological Contributions to Feminist Media Studies
Laura Grindstaff and Andrea Press
9 Media Sociology and the Study of Race
Ronald N. Jacobs
Part IV Digital Technologies, Self, and Society
10 Digital Media Technology and the Spirit of the New Capitalism: What Future for "Aesthetic Critique"?
Graeme Kirkpatrick
11 Mobile Communication and Mediated Interpersonal Communication
Rich Ling
12 Sociology and the Socially Mediated Self
Jeff Pooley