This topical new book by Zygmunt Bauman explores the notion ofidentity in the modern world.
As we grapple with the insecurity and uncertainty of liquidmodernity, Bauman argues that our socio-political, cultural,professional, religious and sexual identities are undergoing aprocess of continual transformation. Identities the world over havebecome more precarious than ever: we live in an era of constantchange and disposability - whether it's last season's outfit,or car, or even partner - and our identities as a result havebecome transient and deeply elusive. In a world of rapid globalchange where national borders are increasingly eroded, ouridentities are in a state of continuous flux.
Identity - a notion that by its very nature is elusive andambivalent - has become a key concept for understanding thechanging nature of social life and personal experience in ourcontemporary, liquid modern age. In this brief book, Zygmunt Baumanexplains compellingly why this is so.