Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Using an interdisciplinary approach, it draws in cultural studies and psychology approaches to offer fresh and useful insights to place branding and marketing in general.

Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.

Introduction An Argument for the Cinematic City; Chapter 1 A Discussion of Method; Chapter 2 Branding the City; Chapter 3 Structures of Attention and the 'City of Life' (Hong Kong); Chapter 4 Flatlands Revisited; Chapter 5 Chromatic Contours; Chapter 6 Shanghai: World City?; Chapter 7 The Future of City Branding;