Joni Marie Newman is the founder of justthefood.com and the author of 10 vegan cookbooks, including 500 Vegan Recipes, The Complete Guide to Vegan Food Substitutions, Hearty Vegan Meals, and Vegan Food Gifts. Joni is well-known in the vegan community and frequently speaks at vegan conferences, cooking demos, and other events. She likes to spread the vegan love on Twitter @JoniMarieNewman.

Gerrie L. Adams has an A.A. degree with high honors from Saddleback Community College and a Bachelor of Science degree in Food Science/Nutrition. She co-founded Xengaru Fun Foods. She is the Healthy Eating Specialist for Whole Foods Market Tustin/Jamboree. In this position, Gerrie gives lectures, cooking demonstrations, and store tours in support of Whole Foods Market's Health Starts Here program, which educates customers and team members on how to achieve optimum health through incorporating fresh, nutrient dense, low-fat, whole foods into their diet. She has been a member of the Southern California Section of the Institute of Food Technologist since 2000 and served as 2008-2009 Chair. She has also been a member of the National Association of Woman Business Owners and was awarded the 2007 Rising Star in Business by the Woman's Sage organization. She currently resides in Laguna Niguel.