Electonic Marketing - Robert A Peterson
Visions, Definitions and Implications
Consumer Behavior in the Future - Jagdish N Sheth and Rajendra S Sisodia
Television IS the Store - August E Grant
Direct Response Television
Electronic Sales Force Management at Mary Kay - Walter A Bradley and S Kregg Jodie
Real Shopping in a Virtual Store - Raymond R Burke
Electronic Marketing - Kenneth Hill
The Dell Computer Experience
Electronically Connecting Retailers and Customers - Fred Phillips et al
Interim Summary of an Expert Roundtable
Consumer and Corporate Adoption of the World Wide Web as a Commercial Medium - Sunil Gupta and Rabikar Chatterjee
Is There a Future for Retailing on the Internet? - Sirkka L Jarvenpaa and Peter A Todd
Privacy, Surveillance and Cookies - Larry R Leibrock
Electronic Marketing - Joseph F Hair Jr and William W Keep
Future Possibilities

Robert A. Peterson is a retired systematic theologian who has written or edited 35 books. He is associate pastor at Covenant of Grace Church in St. Charles, MO and teaches in Ukraine via Zoom for RITE.

Electronic Marketing and the Consumer provides comprehensive and current information on a wide range of marketing techniques including: direct response radio and television; computers and the
Internet; facsimile machines; telephone-based technologies; videography; interactive kiosks; pagers; optical scanners; electronic ticket machines; and `smart cards'.
Real-world cases and practical insights are provided from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer. Robert A Peterson gives expert advice on the future of electronic marketing and its likely impact on consumer behaviour and society.