Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.

Samuel J. Best has conducted and overseen numerous surveys both as a scholar and as Director for the Center of Survey research and Analysis at the University of Connecticut. He has written numerous academic articles and books, including an earlier volume for the QASS series, entitled Internet Data Collection (#142).
Samuel J. Best is an Associate Professor of Political Science and Research Director of the Center for Survey Research and Analysis at the University of Connecticut.

USING THE INTERNET AS A MEDIUM FOR RESEARCH
The Data Collection Process
Data Collection Opportunities on the Internet
Limitations of Internet Data Collection
Orientation
Organization
PRACTICALITIES OF USING THE INTERNET
A New Communication Medium
Getting Connected to the Internet
Online Services Suitable for Data Collection
DRAWING SAMPLES ON THE INTERNET
Specifying the Target Population
Developing a Sample Frame
Choosing a Sampling Method
Determining the Size of the Sample
Implementing Contacting Procedures
ADMINISTERING INSTRUMENTS ON THE INTERNET
Selecting a Communication Mode
Controlling Access
Formatting the Instrument
Incorporating Stimuli
Limiting Item Non-Response
Providing Instruction
COMPILING RESPONSES ONLINE
Inducing Participation
Collecting Submissions
Authenticating Cases
Appraising Responses
Concluding Remarks
REFERENCES