This book describes how American and Japanese management ideologies meet, collide, and contend in the process of competitive cooperation during a joint venture in Japan. In a detailed case study, Hamada describes the very real problems when Japanese and American managers run a business operation, and analyzes them from a comparative, relativistic, and historical perspective.

Tomoko Hamada is Chair of the East Asian Studies Program and Associate Professor of Anthropology at the College of William and Mary.