First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.

Contents: Preface. Part I: Programmatic Assessment.W.G. Christ, Defining Media Education. W.G. Christ, J.M. McCall, L. Rakow, R.O. Blanchard, Integrated Communication Programs. P. Orlik, R. Donald, Telecommunications Programs. J. VanSlyke Turk, Journalism and Mass Communications Programs. K.A. Krendl, R. Warren, K.A. Reid, Distance Learning. Part II: Knowledge, Skills, and Attitude Assessment.S. Wulff, Media Literacy. H. Ruminski, W. Hanks, Critical Thinking. S. Finn, Media Writing. A.M. Rubin, R.B. Rubin, Information Gathering. M.J. Haefner, Ethics. S.H. Williams, N.J. Medoff, Production. B.L. Sherman, Management. T. Dickson, Reporting and Editing. D. Kruckeberg, Public Relations. E. Applegate, Advertising.