This volume provides invaluable guidance for communication and media administrators at all levels, addressing administrative responsibilities and issues in all types of programs.

Contents: Preface. Part I: Background.W.G. Christ, Introduction: Administration and Accountability. R.B. Rubin, J.A. Daly, Communication Education. W.D. Rowland, Jr., Media Education. S.A. Beebe, International Communication Education. L.F. Rakow, Beyond Teaching, Research, and Service. Part II: Programmatic Challenges.A.S. Tan, The Hybrid Program. I.N. Engleberg, Community Colleges. J. Bryant, S. Thompson, Graduate Communication Programs. R.C. Moore, Experiential Learning Programs. K.A. Krendl, Distance Education. Part III: Administrative Challenges.L. Brooks Hill, Leadership. S. Murphy, J. Shorrock, Fundraising. J.S. Foote, Facing Realignment and Downsizing. M.A. McGregor, A. Alexander, Intra-University Competition and Outside Stakeholders. J. McCall, Student Occupational Concerns in a Liberal Arts Program. T. Hynes, Gender Issues. J.L. Dates, C.A. Stroman, Diversity and Multiculturalism. P.D. Witherspoon, M.L. Knapp, Promotion, Tenure, and the Evaluation of Faculty. A.Z. Weymuth, Federal Mandates. W.G. Christ, P. Orlik, D.E. Tucker, Self-Studies, External Reviews, and Programmatic Assessment. Criteria for the Assessment of Oral Communication.