Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Acc

Contents: Preface. Part I: Developing the Assessment Plan.W.G. Christ, Introduction--Why Assessment Matters. M.L. James, R.F. Ervin, Developing the Assessment Plan. W.G. Christ, T. Hynes, Mission Statements. Part II: Developing Student Learning Outcomes.J. Henderson, Law and Policy. P.B. Summers, History. B.B. Hines, Diversity. A. Delwiche, B. Gersch, S. Williams-Rautiola, Production and Graphics. M.J. Haefner, Ethics. H. Ruminski, Critical Thinking. R.B. Rubin, A.M. Rubin, Research and Information Gathering. S. Finn, D. Majka, Media Writing. T. Dickson, Reporting and Editing. P. Voakes, Numbers and Statistics. D. Kruckeberg, Public Relations. B.E. Barnes, Advertising. Part III: Measuring Student Learning Outcomes.P. Parsons, Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards. D.A. Grady, Indirect Measures: Internships, Careers, and Competitions. D.E. Tucker, Direct Measures: Examinations. S.O. Irwin, Direct Measures: Embedded "Authentic" Assessment. R. Donald, Direct Measures: Portfolios. R.C. Moore, Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies.K.A. Hansen, University of Minnesota. J. Foote, Arizona State University. P. Otto, J.M. Yerian, J.V. Turk, Virginia Commonwealth University. J.H. Keefer, Zayed University. L.F. Rakow, Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.