These sixteen essays are organized around five themes: pricing implications of developments in the theory of the firm; wage-price guidelines; pricing in regulated industries; marketing models and empirical studies of pricing behavior; rationality of business pricing decisions; and implications of pricing practices for antitrust enforcement.

1. Behavioral Rules and the Theory of the Firm
—R . M . Cyert and M. I. Kamien
2.A Dynamic Stochastic Theory of Managerial Behavior
—Oliver E. Williamson
3. An Attempt to Synthesize Some Theories of the Firm
—Almarin Phillips
4. Requiem for a Light­Weight: A Critical Historical Sketch
—Myron L. Joseph
5. In Defense of Wage-Price Guideposts . . . . Plus
—Sidney Weintraub
6. Wage And Price Determination in Macroeconometrics
—L. R . Klein
7 Unemployment and Inflation: The Cruel Dilemma
—James Tobin
8. Reasonable Rules for Rate Regulation: Plausible Policies for an Imperfect World
—William J. Baumol
9. Practical Problems of Marginal Cost Pricing in Public Enterprise: England
—Ralph Turvey
10. Practical Problems of Marginal Cost Pricing in Public Enterprise: The United States
—James R . Nelson
11. Applications of Decision Theory in Pricing Strategy
—Paul E. Green
12. Market Modeling: A Case History
—Ronald E. Frank
13. Psychological Pricing in the Food Industry
—Lawrence Friedman
14. Business Pricing: The Irrational Use of Irrational Rules of Thumb
—A. W. Zelomek
15. The Underlying Rationality of Business Pricing Decisions
—Alfred R. Oxenfeldt
16. Pricing Practices and Antitrust
—E.T. Grether

Almarin Phillips was Professor Emeritus of public policy, economics, and law at the University of Pennsylvania. Oliver E. Williamson is Professor of Economics at the University of California, Berkeley, and recipient of the 2009 Nobel Memorial Prize in Economic Sciences.