The papers in this volume trace the development of Worth's thinking and research as he outlined the problems and issues that must be faced in the study of visual communication.
Preface
Introduction: Sol Worth and the Study of Visual Communication
One: The Development of a Semiotic of Film
Two: A Semiotic of Ethnographic Film
Three: Toward an Anthropological Politics of Symbolic Forms
Four: The Uses of Film in Education and Communication
Five: Symbolic Strategies (with Larry Gross)
Six: Seeing Metaphor as Caricature
Seven: Pictures Can't Say Ain't
Eight: Margaret Mead and the Shift from "Visual Anthropology" to the "Anthropology of Visual Communication"
Appendix: An American Community's Socialization to Pictures: an Ethnographyof Visual Communication (a Preproposal with Jay Ruby)
Bibliography
Index
Larry Gross is Director of the Annenberg School of Communication at University of Southern California.