Provides tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. Suitable for scientists, this book shows how it is possible for the discoveries that hibernate in lecture halls and academic journals to reach a broader audience in a way that is accurate and effective.

Acknowledgments
Introduction
Chapter 1. We Need to Talk
Chapter 2. Hope for the Best, Prepare for the Worst
Chapter 3. Why Reporters Do What They Do
Chapter 4. Do You Hear What You're Saying?
Chapter 5. Mastering the Interview
Chapter 6. A Reporter's Most Trusted Source: You
Chapter 7. Choosing the Right Communication Tools
Chapter 8. The Scientist as Celebrity and Activist
Notes
Resources
Index

RICHARD HAYES is media director of the Union of Concerned Scientists, an independent nonprofit alliance of more than 100,000 citizens and scientists. He lives in Arlington, Virginia.

DANIEL GROSSMAN is a science journalist, radio and Web producer, and educator who has covered the science beat for more than eighteen years. He lives in Watertown, Massachusetts.