Investigates a women's soccer league seeking to break into the male-dominated centre of US professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, Rachel Allison demonstrates how gender inequality is both constructed and contested in professional sport.

List of Abbreviations 
Introduction: Kicking Center                         
1    Women's Soccer in the United States                                       
2    Business or Cause? Contested Goals                                   
3    We're Taking Over! Constructing the Fan Base                   
4    Image Politics and Media (In)Visibility                               
Conclusion: Kicking Forward?                            
Appendices
Acknowledgments
Notes
Bibliography                                             
Index