Point of Sale examines media retail as a vital component in the study of popular culture.  It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers. 
 

Contents
Introduction: Media Studies in the Retail Apocalypse
Derek Johnson and Daniel Herbert
            Part I: Retail and New Media Technologies
Chapter 1: Industrial Crossroads or Cross Purposes? Circuit City, DIVX, and the History of Multi-functional Media Retailers
Daniel Herbert
Chapter 2: Amazon, Bookseller: Disruption and Continuity in Digital Capitalism
Emily West
Chapter 3: The First Sale Doctrine and U.S. Media Retail
Gregory Steirer                                                                                              
Chapter 4: Game Retail and Crowdfunding
Heikki Tyni and Olli Sotamaa
Chapter 5: The App Store: Female Consumers, Shopping, and Digital Culture
Elizabeth Affuso
            Part II: Media and the Politics of Constructing Retail Space
Chapter 6: Shelf Flow: Spatial Logics, Product Categorizations, and Media Brands at Retail
Avi Santo
Chapter 7: Get Your Cape On: Target’s Invitation to the DC Universe
Ethan Tussey and Meredith Bak
Chapter 8: Shop, Makeover, Love: Transformative Paratexts and Aspirational Fandom for Female-Driven Franchises
Courtney Brannon Donoghue
Chapter 9: Female Treble: Gender, Record Retail, and a Play for Space
Tim J. Anderson
Chapter 10: “It’s Not Just Commerce, It’s Community”: Erotic Media and the Feminist Sex-Toy Store Revolution
Lynn Comella
            Part III: Practices and Participation in Media Retail Communities
Chapter 11: Comic Book Stores as Sites of Struggle
Benjamin Woo and Nasreen Rajani
Chapter 12: From Dealer’s Room to Exhibit Hall: Comic Retailing and the San Diego Comic-Con
Erin Hanna
Chapter 13: The Changing Scales of Diasporic Media Retail
Evan Elkins
Chapter 14: Delivering Media: The Convenience Store as Media Mix Hub
Marc Steinberg
Chapter 15: Retail Wizardry: Constructing Media Fantasies from the Point of Sale
Derek Johnson
 

DANIEL HERBERT is an associate professor in the department of film, television, and media at the University of Michigan, Ann Arbor.  He is the author of Videoland: Movie Culture at the American Video Store and Film Remakes and Franchises.
 
DEREK JOHNSON is professor of media and cultural studies at the University of Wisconsin-Madison.  He is the author of Media Franchising: Creative License and Collaboration in the Culture Industries and Transgenerational Media Industries: Adults, Children, and the Reproduction of Culture.