v Contents Acknowledgments vii Introduction: Narrating Encounter 1 1. Framing the Copy: Media Industries and the Poetics of Resemblance 41 2. Managing Exchange: Geographies of Finance in the Media Industries 77 3. The Theater of Influence: Reimagining Indian Film Exhibition 115 4. Economies of Devotion: Affective Engagement and the Subject(s) of Labor 153 Conclusion: Close Encounters of the Industrial Kind 183 Notes 193 Index 235 About the Author 245 Govil_i_245.indd 5 1/26/15 12:48 PM

A new understanding of the culturally rich and historic relationship between Hollywood and Bollywood.
With American cinema facing intense technological and financial challenges both at home and abroad, and with Indian media looking to globalize, there have been numerous high-profile institutional connections between Hollywood and Bombay cinema in the past few years. Many accounts have proclaimed India's transformation in a relatively short period from a Hollywood outpost to a frontier of opportunity.
Orienting Hollywood moves beyond the conventional popular wisdom that Hollywood and Bombay cinema have only recently become intertwined because of economic priorities, instead uncovering a longer history of exchange. Through archival research, interviews, industry sources, policy documents, and cultural criticism, Nitin Govil not only documents encounters between Hollywood and India but also shows how connections were imagined over a century of screen exchange. Employing a comparative framework, Govil details the history of influence, traces the nature of interoperability, and textures the contact between Hollywood and Bombay cinema by exploring both the reality and imagination of encounter.