A collection of ten essays that focuses on how southerners have marketed themselves to outsiders. It views a region often at odds with itself on matters like race and religion, and identifies spaces, services, and products that construct various Souths that exaggerate, refute, or self-consciously safeguard elements of southernness.

ANTHONY J. STANONIS is a lecturer in modern U.S. history at Queens University, Belfast. He is the editor of Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South and author of Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945 (both Georgia).