Nicknamed ""Euroville"", Spartanburg, South Carolina, is a home away from home for BMW, Michelin, and numerous other European corporations. Enriching our understanding of what globalization means to millions of small-town, blue-collar Americans, Guten Tag, Y'all looks at Spartanburg as a model of how determined communities can shape and influence globalization to their benefit - and liking.

Marko Maunula is an assistant professor of history at Clayton State University.