An untold story of the southern coastline that explores how tourism played a central role in revitalizing the southern economy and transformed its culture. By negotiating the rigid religious, social, and racial practices of the inland cotton country and the more indulgent consumerism of vacationers, many from the North, a New South emerged.

ANTHONY J. STANONIS is a lecturer in modern U.S. history at Queens University, Belfast. He is the editor of Dixie Emporium: Tourism, Foodways, and Consumer Culture in the American South and author of Creating the Big Easy: New Orleans and the Emergence of Modern Tourism, 1918-1945 (both Georgia).