Bültmann & Gerriets
The Art of Successful Business Communication
von Patrick Forsyth, Frances Kay
Verlag: Institution of Engineering & Technology
Reihe: History and Management of Tech
Taschenbuch
ISBN: 978-0-86341-907-2
Erschienen am 11.09.2008
Sprache: Englisch
Format: 229 mm [H] x 157 mm [B] x 10 mm [T]
Gewicht: 227 Gramm
Umfang: 184 Seiten

Preis: 79,50 €
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Klappentext
Biografische Anmerkung
Inhaltsverzeichnis

This book sets out proven, practical guidelines to ensure you can and deliver messages in a clear, succinct, precise, descriptive, informative and impressive way. Aimed at anyone wishing to improve their business communication skills.



Patrick Forsyth runs Touchstone Training & Consultancy and is an experienced consultant, trainer and writer. He writes extensively on business matters and is the author of many successful business books including: How to Craft a Successful Business Communication and The Gentle Art of Getting Your Own Way - a layman's guide to being persuasive (Foulsham), Detox Your Career (Cyan) and Demystifying Marketing (IET).




  • Chapter 1: Communication: its nature, scope and purpose

  • Chapter 2: What makes for effective communication

  • Chapter 3: Prerequisites for success: preparation and listening

  • Chapter 4: Being persuasive: getting agreement from others

  • Chapter 5: Meetings: making them work

  • Chapter 6: Presentations: speaking successfully 'on your feet'

  • Chapter 7: Negotiation: making the best deal

  • Chapter 8: Telephone communication: its special nature

  • Chapter 9: The nature of the written word

  • Chapter 10: The writing process: what to say and how to say it

  • Chapter 11: The different forms of written communication

  • Chapter 12: The ubiquitous email: dos and don'ts

  • Chapter 13: Dealing with numbers


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