B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

According to the authors, we are on the threshold of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. "The Experience Economy" offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce.