Let me place on your radar screen an issue that for most people goes by unnoticed. Every day it is there for all of us to see and hear A- if we can just notice it for that first time. This is the rising use of media, the use of media in abusive, penetrating ways. Our freedom to choose whether or not we consume that media is taken away from us.With their business model coming under pressure from shrinking audiences, media companies seek to regain their footing by forcing people to consume TV and other digital content outside the home by turning public and private settings into captive-audience platforms. In this book Robert Freedman looks at how consumers are putting up resistance to being held captive to TV on buses, trains, elevators, taxis, subways, office lobbies, schools, stores, and street corners.