A writer walks the entirety of New York City searching for a story, inspiration, anything to give him some direction. While navigating the busier blocks of Times Square, he stumbles upon a restaurant opening and an enigmatic man named Jiro protesting the grand opening. Believing it's the only way to maintain Jiro's interest, he claims to be a director, someone interested in developing a project that reveals to the world Jiro's unseen culinary talent. Eventually, the truth comes out, and he comes face-to-face with what it means to be creative in a passionless world.