This book is designed as an easy-to-digest, critical introductory text to sustainable value and CSR. To internalize the ten principles of Sustainable Value Creation is to understand how the firm can respond to stakeholder needs to optimize value creation over the medium to long term.

David Chandler is Associate Professor of Management at the University of Colorado Denver Business School. His research focuses on the dynamic interface between the firm and its institutional environment and has been published widely. Additional related publications include the textbook Strategic Corporate Social Responsibility: Sustainable Value Creation (5th edition, 2020).

Foreword

Acknowledgments *

Introduction: Corporate Social Responsibility

Principle 1: Business is social progress

Principle 2: Shareholders do not own the firm

Principle 3: Prioritizing competing stakeholder interests is difficult

Principle 4: CSR is a stakeholder responsibility

Principle 5: Market-based solutions are optimal

Principle 6: Profit = total value

Principle 7: The free market is not free

Principle 8: Only business can save the planet

Principle 9: Value creation is not a choice

Principle 10: The business of business is business

Conclusion: Sustainable Value Creation

About the author

Notes