Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency.

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

The Case* It's in the NameThe Theories* Follow the Money * Advertising Talk* Impression Management* Constraints and Creativity* In Search of the Other* Conclusion: Ethnography at Work