Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan.

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography